You may remember the promise of Mobilegeddon in and Mobilegeddon 2. It is difficult to measure the impact these changes have had on individual websites as, of course, search visibility relies on many factors, the responsiveness of your website being just one of them. However, the changes made by Google to their search algorithm have shown that they are committed to ensuring that the search results they offer are for websites which are responsive and can be accessed on any device. As mobile and tablet use continues to grow, it is more important than ever that websites are viewed in a consistent format on all devices. A page is eligible to be marked as mobile friendly by Google if it meets the following criteria. If your site does not fulfil this criteria, Mobilegeddon and Mobilegeddon 2. Frustration at loading times will lead to users quickly abandoning a site when accessing via mobile and poor layout, inaccessible content and difficultly accessing links are all sources of frustration and will decrease engagement and conversions. A responsive website is one of a number of things that can affect your ranking in search along with other factors such as use of keywords and well written content.
What Was Mobilegeddon?
Mobilegeddon
In April of last year, Google released an update that was a push for a mobile-friendly user experience. This update gave favor to sites in mobile search that had incorporated responsive design by ranking them above others that had not. The reason for this push was due to an increase in searches made on mobile versus a desktop laptop. Desiring to keep in step with users wants and needs, Google decided that websites should be making the move to responsive -- which has more than one benefit for your business. Fast-forward nearly one year to the date, and Google has rolled out the 2. The Official Google Webmaster Blog states the following:. Today we're announcing that beginning in May, we'll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly. Like, really, really going to want to Google is doubling down on their original push for a friendly mobile web, so you really can't afford to ignore the need to shift to responsive design.
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Last April, Google made mobile-friendliness a stronger ranking factor and advised that this would significantly impact rankings in mobile search results. This week Google started rolling out an update to mobile search results which puts greater emphasis on mobile-friendliness as a ranking signal. And there were some surprising results. Below are the top 15 brands ranked by total new vehicle sales in according to the Motor Industry Association. Here are the results…. Their sites failed the test, lack mobile-friendly tags and are difficult to use on a mobile phone — particularly Suzuki. See below. With the update from Google both Honda and Suzuki may experience drops in mobile organic rankings. Apart from Honda and Suzuki, all other brands scored very highly on mobile usability. But only the stuff that matters from a New Zealand perspective.
In April of , Google rolled out an algorithm update for their mobile search engine that had a singular purpose of giving priority to websites that was optimized for viewing on smartphones and other mobile devices. Fast forward three years later and after at least a year of experimenting, in late March , Google announced the rollout of another update that has been widely tipped to fundamentally change how SEO services are going to work, the mobile-first indexing update. The basic gist is that while it used to be that the desktop version of your site is considered the primary one by Google, it is now the mobile version that is considered the primary page, assuming of course that you have separate versions for your desktop page and mobile page. Like the measles outbreak, this might be one of the few times that missing out can actually be a good thing. Now, how to adapt to this change could be tackled in a few different ways but mainly revolves around two things. The following is a deeper look into some of the options above and how or when it would be appropriate to use:. Optimizing for mobile devices could be achieved in three main different ways, responsive web design, adaptive web design and mobile-friendly web design.
